Amazon is one of the most visited sites on the web. They have built into their system some very powerful web 2.0 features that segue very nicely for niche marketers. This first post is about setting up your profile and beginning to use it.
There are a few features that allow you to create a powerful presence in your niche or niches.
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Your profile page and its links
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Posts to your connect blog
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Your Reviews
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Your Listmania Lists
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Your So you want to …. lists
As you can imagine, this gives you a tremendous amount of latitude to create an "expert" status. Maybe even more so than writing articles. If you go about this correctly you can literally reach millions of people in specific niches. Everyone reads books, so your potential audience is… everyone.
Basically it works the same as other Web 2.0 tactics. The exposure gets you noticed. In amazon, people can sign up to read your posts or your rss feeds for any and all of the features you take part in. The more reviews and lists you create, the greater your reach.
The way to start is: (more details below)
- Go to http://amazon.com/connect and sign up there.
- Add your profile features
- Review some books
- Create a listmania list
- Create a so you want to…
- Invite as many people as you think might be interested
I f you already have a profile on amazon "connect" is an added feature for authors. Sign up anyway, because it gives you a blog. It will allow you to automatically connect to your existing profile.
In your profile use the website links to your main blog and try to do at least one of each feature as soon as possible to make your profile interesting enough so people want to sign up as a friend.
Inviting people is the kicker. This amounts to creating buzz. The more interesting your profile, the more people will hang around.
If you are an author of a book on amazon, you can actually email everyone who has purchased your book!
Much more to come, stay tuned to this category.
